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Bulgari brought its celebrated Serpenti Infinito exhibition to Mumbai, opening on October 1, 2025, with a glittering evening at The Art House in the Nita Mukesh Ambani Cultural Centre (NMACC), Bandra-Kurla Complex. The showcase, open to the public from October 2 to 17, marked the third chapter of the maison’s global touring exhibition dedicated to its iconic Serpenti motif.

The inauguration was led by Bulgari’s Global Brand Ambassador Priyanka Chopra Jonas, who arrived in a sculpted ivory gown and a statement Serpenti necklace. She was joined by Bulgari CEO Jean-Christophe Babin, Jewelry Creative Director Lucia Silvestri, exhibition Artistic Director Sean Anderson, and Aparajita Jain, Co-Director of Nature Morte, the contemporary art gallery curating the exhibition. The evening drew a constellation of Indian celebrities including Tamannaah Bhatia, Samantha Ruth Prabhu, Triptii Dimri, and Isha Ambani.

At its core, Serpenti Infinito is a dialogue—between Rome and India, past and present, art and craftsmanship. Bulgari’s Serpenti, a symbol of transformation and eternity since its inception over 75 years ago, was placed in conversation with the Indian nāga, the snake revered in ancient mythology as a guardian of wisdom and fertility.

The exhibition brought together 75 works by 23 artists, weaving Bulgari’s Roman heritage with India’s vibrant traditions. Archival and contemporary Serpenti jewelry was displayed alongside rare 15th-century Tantric manuscripts and modern Indian artworks. A highlight was the unveiling of the Serpenti Maharani Secret Necklace, a high jewellery creation inspired by India’s regal queens, paying homage to the country’s heritage while reinterpreting it through Bulgari’s lens of Italian craftsmanship.

A striking conclusion came in the form of Infinito, an immersive AI installation by media artist Refik Anadol. This data-driven sculpture transformed Bulgari’s Serpenti into a digital cosmos of shifting light and form, symbolizing the infinite possibilities of reinvention.

Fittingly timed during the “Year of the Snake,” the Mumbai chapter of Serpenti Infinito not only celebrated Bulgari’s most enduring icon but also illuminated the intersections of culture, history, and innovation—an ode to the eternal serpent that continues to enchant across geographies and generations.

From Rome to Mumbai: Bulgari’s Serpenti Infinito Celebrates 75 Years of Iconic Design

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